[EVENT RECAP] TOAST Beauty & The Brunch: Pop-Up Beauty Bar & Unlimited Mimosa Brunch

[EVENT RECAP]

TOAST Beauty and the Brunch

An Afternoon of Beauty, Brunch & Bubbly at St. Gregory Hotel

 

Last Saturday, June 21, DC Beauties gathered at the M Street Bar and Grill at the luxurious St. Gregory Hotel for an afternoon of beauty, brunch and bubbly!  At the second annual TOAST Beauty and the Brunch, guests enjoyed the TOAST Beauty Bar and received complimentary beauty and health services from the DC area’s top nail, hair and make-up artists, “Glam Squad.”  Faces by Sonia gave beauties fresh faces for a day out, while Sheri Jhon Salon, a mobile hair service, completed looks with dramatic hair transformations.  Re Nu Me Organic Essentials pampered beauties with hand massages with their fragrant organic body butters and oils. Sassy Nail Salon and Spa manicured nails and provided summer nail polish trends to attendees and Plush Beauty Box finished up makeovers with a lip bar.  It Works! Independent Distributor Shonita Roy made attendees healthy treats with chocolate and banana protein smoothies to energize guests and promote healthy lifestyles and nutrition.

Celebrity photographer Marcus Bennett captured new looks and faces of attendees at the TOAST Brunch Beauty Lounge.

VIPs, Sponsors and Media were invited to the VIP Beauty Experience from 11am-noon received and received one-on-one beauty treatments and consultations from the TOAST Beauty Bar Glam Squad.  All guests enjoyed a luscious three-course, unlimited mimosa brunch and received swag bags that included items from Uptown Magazine, Skinny Girl Cocktails and Fullips.

Raffle winners won amazing prizes from It Works!, Pinnacle Vodka, Bartenura Moscato, Bratty Behavior and (1) complimentary admission and brunch to next TOAST Brunch in August among others goodies!

TOAST Brunch is collaborative event concept by Aja Inc. and BIO Events & Public Relations.

 

Photo Credit: Marcus Bennett

 

#TOASTBeautyBrunch
@TOASTBrunch

 

 

NEWS: Owner of BIO Events & PR listed as Forty UNDER 40 Prince George’s County 2014

Kimberly Williams, Owner of BIO Events & Public Relations, has been selected as Forty UNDER 40 Prince George’s County 2014 presented by the  Prince George’s County Social Innovation Fund (PGCSIF).  This honor recognizes extraordinary Prince George’s County, Maryland residents, under 40, to highlight their contributions and encourage civic engagement in the County.

There will be an Awards Presentation and Reception January 29, 2014 from 6-9PM at the The Sunset Room National Harbor.  Tickets are $40 and can be purchased here.

The PGCSIF is a a sponsored program fund of the Community Foundation for Prince George’s County.  It works as a catalyst for social impact. Its mission is to build social capital and invest in new approaches to solving challenges in Prince George’s County.

See full listing of all honorees below.

{LISTEN} BIOEventsPR Owner on The Launch Party Radio Show May 15

{LISTEN} BIOEventsPR Owner Kim Williams on The Launch Party Radio Show! Kim was a featured panelist on segment, The Blind Side of Public Relations, to discuss the “unwritten” rules of the PR industry and what the classroom does not teach you about being a publicist.  Other panelists included Paris Nicole Payton of The PNP Agency, Jenna Boyer a Public Health publicist and LaWanda White of Independently PR. The panelist discussed current PR news, internships, marketing, business and more.  If you missed the show, you can listen by clicking here.

 

Are you creating the PERFECT PITCH?

When pitching the media, it can seem like a difficult to know and understand what they want and if they believe your pitch is newsworthy for their audience.  The media could be a television producer, magazine editor, blogger, newspaper editor, reporter or journalist.  They are the “gatekeepers” to your public.  You must ensure that you establish credibility and connections to build media relationships.  In today’s social media driven world, more and more of these “gatekeepers” get flooded with pitches everyday, so establishing a relationship and connection with them can definitely get your  pitch some attention.  Outside of the  “must haves,” such as spelling, punctuation, grammar and providing contact information,  here are some key elements to include to “create the perfect pitch!”

1.  WHY ARE YOU PITCHING TO ME?

The first words the media will see is your subject line.  Make it catchy to grab their attention and arouse their curiosity.  Find an interesting angle and do not mention the company name, yet.  Most times, you will be pitching a new client so they will not having any connection or knowledge to your client anyway.  Tell why their audience would be interested in your product or service.  Communicate your passion about the product or service.  In the first paragraph, get to the point and pitch your product or service.  You will lose the reader if you do not put the main reason of why you are pitching to them in the beginning of your letter.  Make the first sentence an extension of the subject line.  Also, do not make your pitch seem as though you are sending to a distribution list – they will automatically hit the DELETE button!

2.  THE FIVE W’s

As you learned in grade school, the 5 W’s (Who, What, When, Where, and Why) are important in letting a journalist receive the full picture of your pitch.  These are the basic elements of journalism and should not be taken for granted in a pitch.

3.  SHORT AND SNAPPY

The media gets bombarded with pitches and they still have to make time for their other journalistic duties.  So, as you can see, reading a long pitch will more than likely get ignored and/or deleted.  Like pitching in person, keep your pitch to no longer than three (3) minutes.  The same with email, keep it equally short with the most relevant information a journalist needs to show interest in your pitch.

4.  CALL TO ACTION

Be clear and to the point of what you are asking of the journalist.  After explaining your client’s product, service or situation, ask a question or set a clear action step.  If you want a journalist to consider reviewing your client’s product, offer a sample.   A pitch letter is designed to create a dialogue with one journalist.  Don’t sell your product, sell your story.

What are some other elements that have proven successful to you or you like to see in a pitch letter?  Share your thoughts!